Repurpose.io 2023 Review

Repurpose.io is a highly effective all-in-one social media planning tool that can help you optimize your online presence. Its content repurposing capabilities enable you to save time and effort while producing top-notch content across multiple platforms. If complicated video editing software has been holding you back, this tool is a great alternative that enables you to leverage pre-built templates to create new content from old material.

Repurpose.io's simple interface makes it easy to create various formats of content in just a few clicks. Whether you're working with blog posts, emails, podcasts, or videos, the platform provides customizable templates that let you transform existing content into fresh, engaging pieces. With Repurpose.io, you no longer have to start from scratch every time you need to post something on social media, saving you time and energy that can be devoted to other aspects of your business.

What is Repurpose.io?

Repurpose.io is a social media management tool that enables you to repurpose your existing content for posting on other platforms. This versatile tool is particularly useful for creators of video and audio content who want to expand their online presence. By using Repurpose.io, you can save valuable time and money by managing your content in-house rather than outsourcing the task.

Who Created Repurpose.io?

Repurpose.io was established in November 2016 by Hani Mourra, who specialized in creating Podcast and WordPress automation tools. Initially, Repurpose.io operated as an audio-to-video conversion tool. However, over time it expanded to enable the repurposing of all types of content under Hani's leadership and expertise.

Top benefits of Repurpose.io

Repurpose.io provides the flexibility to select your preferred platform and repurpose content from it to other platforms. The tool's AI technology, which automatically adds captions to videos, and the ability to manage content in-house rather than outsourcing it to an agency are some of its key advantages that can save time and money.

Repurpose.io is a beneficial resource for many businesses that require quality content.

Features of Repurpose.io

Multiple Connections

Connections in Repurpose.io enable you to distribute your previously published content on various platforms. The tool allows you to connect with multiple platforms, including Instagram, Facebook Groups and Pages, Youtube, Google Drive, Libsyn, SoundCloud, Pinterest, Twitter, Dropbox, and TikTok, among others.

Multiple Workflows

It is possible to generate several workflows that can transfer content from one platform and adapt it for use on other platforms. Common workflows include Facebook, TikTok, Instagram, Youtube, LinkedIn to Instagram, Podcast to Youtube, TikTok to Instagram Reels or Facebook Reels, and Youtube Shorts.

Snippets

It is possible to create numerous brief videos from lengthy videos that are stored on Facebook, Google Drive, Dropbox, Youtube, or Zoom

Automatic Publishing

Suppose you have a substantial amount of content on your TikTok account or Instagram profile. In that case, you can utilize the automatic publishing feature offered by Repurpose.io. This feature allows you to instruct Repurpose.io to automatically publish all your TikTok account's content to either YouTube Shorts or Instagram Reel.

Calendar

The Calendar feature permits you to plan and schedule your content ahead of time, and if there are any modifications that need to be made before publishing, you can go back and edit the content.

AI Technology

AI tools can be utilized to condense lengthy content into shorter versions, and you don't have to use complex video editing software since the AI can transcribe audio and produce captions that are integrated into your videos.

Canva

By leveraging the Canva integration for Template Designs, you can apply your own colors and branding to any repurposed content.

Pre-defined Templates

Utilize templates to ensure your branding is consistent across social media platforms. You have the option to select font sizes, background colors, and even incorporate various textures.

Repurpose.io Pricing

You can try out Repurpose.io for a period of 14 days through their free trial offer. Additionally, there are three different pricing tiers available.

The Podcaster Plan option is priced at $12.42 per month and is suitable for individuals who produce audio content. It allows for automatic conversion of audio podcast episodes into visually appealing videos, which can be published on multiple platforms such as YouTube, Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter. You can connect with one social media platform through this plan.

The Content Marketer Plan option costs $20.75 per month and is ideal for creators of both long-form and short-form videos, as well as live streamers. This plan enables automatic repurposing of existing content from various sources such as YouTube, Instagram, Facebook, TikTok, Zoom, Webex, or any video in your Google Drive or DropBox and publishing it to all of your social media channels. Additionally, you can even convert videos into audio podcasts. This plan allows you to connect with five social media platforms.

The Agency Plan option is priced at $104.08 per month and is specifically designed for agencies to manage the repurposing and distribution of their clients' audio and video content. It allows for automatic repurposing of existing client content from sources such as YouTube, Instagram, TikTok, Facebook, Zoom, Webex, or any video in your Google Drive or DropBox, which can then be published across all of their social media channels. The plan also allows for video-to-audio conversion. This plan allows you to connect with 20 social media platforms.

Repurpose.io Pros

The software is user-friendly and comes with a 14-day free trial period. It assists in expanding your presence across various social media platforms and has reasonably priced plans. However, while the software is straightforward to use, there are some limitations that should be considered.

Repurpose.io Cons

Some limitations of Repurpose.io include the inability to create videos from audio in certain cases, and the inability to repurpose text and images for other platforms. Additionally, there is no built-in library of images or videos available.

If you are still searching for a suitable tool and unsure if Repurpose.io meets your requirements, there are some alternative options worth considering for comparison.

Conclusion

Repurpose.io is an excellent tool for busy professionals who wish to build a passive income business or content creators seeking to avoid burnout. It can save time, money and help generate creative ideas for posting across various social media platforms.

Nowadays, building brand recognition requires being present on multiple platforms, and Repurpose.io can help with this. Content re-purposing is key to reaching new audiences and increasing engagement with existing content, which is where Repurpose.io comes in. This tool allows you to quickly and easily repurpose your content into a range of formats, including MP4 videos, audio snippets, and even organic social media links, providing more opportunities for your content to be seen and shared.

Moreover, Repurpose.io offers performance analytics tracking, so you can determine which content resonates with the right audience, and it's cost-effective. If you want to maximize the potential of your content and reach more viewers, Repurpose.io is an excellent option and should definitely be at the top of your list!